Modern businesses are heavily telephone based. Computer telephony is also known as computer telephony integration (CTI). Simply put, computer telephony is the use of computers for managing calls.
Features of VoiP Telephony
The whole telephone network of a company is controlled by the computer. CTI allows the information to pass between the telephone system and the data network. CTI links up the computers and telephones to process all your voice, data, and fax traffic.
If your business receives a substantial volume of calls, either outbound or inbound, computer telephony is definitely useful. This technology finds great use in the call center.
One of the basic features of computer telephony is screen popping, the ability to identify the customer based on their number. As soon as the call comes to an agent, the computer pulls up all of the information about the call from the company database and displays it on the agent??™s screen. In other words, before the call is answered, the agent knows all of the details about the caller. This allows your business to provide a more personalized assistance to your customer.